Ich habe nun die Kurse für mein Auslandssemester am Berkeley College in NYC gewählt und die Zusage erhalten. Hier könnt ihr die Kurse und die Kursbeschreibung sehen, die Course Descriptions ist direkt vom Berkeley College zur Verfügung gestellt worden.
CONSUMER BEHAVIOR
MKT241 4 CREDIT HOURS
Description:
Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that influence and shape consumer purchase decisions.
RETAIL AND CHANNEL MANAGEMENT
MKT335 4 CREDIT HOURS
Description:
Course provides an in-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selection, motivation, and control of channel members; types of retailers; retailer marketing decisions; the future of retailing; and wholesaling.
INTEGRATED MARKETING COMMUNICATIONS
MKT233 4 CREDIT HOURS
Description:
Provides an introduction to the concepts of integrated marketing communications. Examines the characteristics of the individual communications options and explores the benefits of their integration.
MERCHANDISE PLANNING AND BUYING
FAS245 4 CREDIT HOURS
Description:
Provides an overview of modern inventory control systems and sales records.
Topics include retail methods of inventory, operating statements, techniques of planning, and methods of figuring markups, markdowns, open-to-buy, and terms of sales.
Eventuelle Alternative:
PROFESSIONAL SELLING AND SALES MANAGEMENT
MKT245 4 CREDIT HOURS
Description:
Provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop written and oral presentation skills by developing communication pieces, such as sales letters and sales presentations. Students also develop plans to manage sales associates.